The war technostructure outsourced demand creation to the attention industry

Evidence

But as for domestic customers, that’s where Don Draper came in. His stock-in-trade? Opening the technostructure’s eyes to the boundless possibilities of founding a new market for our attention on a bed of raw emotion. The technostructure had the manufacture of things fully under its control. With Draper’s help, it could now look forward to manufacturing the necessary desire for them. Paying Draper a large salary to lounge around for most of the working day was a small price to pay for such an extraordinary power. — Yanis Varoufakis, Technofeudalism, 150

Categorization

• XREF: This is the seed of the attention-economy claim that underpins the whole technofeudalism thesis — advertising manufactures desire once production capacity outstrips want. — connects to: Consumer marketing directly adopted military counterinsurgency surveillance techniques — Shoshana Zuboff, The Age of Surveillance Capitalism, 760; The war replaced heroic entrepreneurs with a private-public technostructure — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 146; Attention industries both react to and actively create audience fragmentation — Tim Wu, The Attention Merchants, 617 (+18 more)
• corroborated: 2 independent passages support this claim — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 150

Broader Connections

• Attention industries both react to and actively create audience fragmentation #expands (0.85) — Tim Wu, The Attention Merchants, 617
• Advertising industrialized attention by converting it into a resellable commodity #expands (0.85) — Tim Wu, The Attention Merchants, 24
• Large agencies industrialized advertising into an endless machine for attention capture #expands (0.85) — Tim Wu, The Attention Merchants, 183
• Technology-enabled attention extraction both creates the crisis and reveals attention’s true importance #expands (0.85) — The Friends of Attention, Attensity!, 265
• Commercial attention industries displaced religion as the incumbent attention monopolist #expands (0.85) — Tim Wu, The Attention Merchants, 84
• Mass media function as banks for the attention economy #qualifies (0.80) — Yves Citton, The Ecology of Attention, 159
• Attentional experiences rest on an exploited global material labor chain #qualifies (0.80) — Yves Citton, The Ecology of Attention, 559
• Mass-media profits derive from non-reciprocal attention exchange #qualifies (0.80) — Yves Citton, The Ecology of Attention, 251
• Measuring attention as data enables treating it as a monetizable resource #qualifies (0.80)
• Attention-economy analysis must be reframed within a broader attention ecosophy #complicates (0.75) — Yves Citton, The Ecology of Attention, 87
• Attention-maximizing technologies can reduce rather than increase user control over attention #complicates (0.75) — Tim Wu, The Attention Merchants, 635
• Self-commodification in the attention economy creates an escalating spiral of exposure and attack #complicates (0.75) — Naomi Klein, Doppelganger, 207
• Smartphone screens monopolize attention formation toward a single engineered kind #complicates (0.75) — The Friends of Attention, Attensity!, 201
• Overcommercialized attention harvesting provokes strong social backlash #complicates (0.75) — Tim Wu, The Attention Merchants, 69
• The attention economy functions as an industrial farm of vegetative users #complicates (0.75) — The Friends of Attention, Attensity!, 83