The visible resale economy is an alibi for attention as the true commodity.

Evidence

The first economy is an alibi for the real commodities produced, the real exchanges occurring in the making and viewing of Chamberlain’s video. The use value of the objects Chamberlain finds in her childhood bedroom is found in their ability to become content for the influencer, and this content depends not on Chamberlain’s ability to feature one or a couple of specific objects but in her ability to pull out different objects and things from her closet for around twenty minutes (most likely, she did this for much longer, but this specific video has been edited to twenty minutes). The things that Chamberlain examines do not matter, really. Their importance is in the attention they attract, which emerges only through their ability to be incorporated into an infinite series. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 217

Categorization

  • SEED: Directly feeds the reader’s goal of answerifying what the commodity and surplus are in creator labor: each object is a pretext; the real product is serialized content capturing attention.
  • ADDENDUM: Supports the Corpocene article thesis: the influencer makes a mere formality (selling trinkets) that masks the real economy where the object is feedstock for content.