The TV industry replaced the word violence with sanitized labels like excitement

Evidence

The television industry cloaks violence in innocuous language. The term violence rarely appears in the vocabularies of media personnel. Rather, sanitized labels such as “action and adventure” programming are used in its place. This shifts the focus from the violent substance to generic program packaging devoid of humanity. Requests for more violence are camouflaged in inoffensive code words such as excitement. Here is the sanitized call for more violence: “Put in more excitement.” — Albert Bandura, Moral Disengagement, 839

Categorization

• SEED: A strong essay angle on how euphemism operates in any industry — ‘sanitized code words’ as a moral off-switch, with parallel to military jargon (collateral damage) and corporate re-branding.
• DEFINE: Concrete example of euphemistic labeling, one of Bandura’s core moral disengagement mechanisms.