The slogan ‘10% happier’ was developed in reaction to self-help overpromising.

Evidence

It was the perfect answer, really—simultaneously counterprogramming against the overpromising of the self-helpers while also offering an attractive return on investment. — Dan Harris, 10 percent Happier, 806

Categorization

• corroborated: 2 independent passages support this claim — Dan Harris, 10 percent Happier, 806
• XREF: connects to: ‘10% happier’ is a slogan that emphasizes incremental improvement. — Dan Harris, 10 percent Happier, 805

Broader Connections

• ‘10% happier’ is a slogan that emphasizes incremental improvement. #expands (0.75) — Dan Harris, 10 percent Happier, 805