The rhetoric of creativity masks Marxian exploitation of living labor.

Evidence

Creativity is, then, more than merely romantic rhetoric; it speaks, imprecisely, to the fundamental stakes of class struggle. For Marx, living labour is the substance that capital, through the wage relationship, transforms into abstract labour power, which it puts to work producing commodities, which then it sells so that the surplus value may be reinvested in the process of exploitation (see Read 2003). — Max Haiven, Cultures of Financialization, 452

Categorization

• DEFINE: Gives the Marxian living/dead labour distinction that anchors why creativity rhetoric matters to class struggle.
• XREF: Connects to broader Marxian political economy reads in the reader’s library and the financialization-theory genealogy. — connects to: New Economy rhetoric framed corporate labor as creative self-actualization to secure unpaid overtime. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 144; Creative work rhetoric shifted capitalism’s promises even where work stayed mundane — Max Haiven, Cultures of Financialization, 441; The discourse of creativity masks real needs that capitalism cannot actually satisfy — Max Haiven, Cultures of Financialization, 572 (+6 more)

Broader Connections

• The discourse of creativity masks real needs that capitalism cannot actually satisfy #corroborates (0.92) — Max Haiven, Cultures of Financialization, 572
• Creative-city doctrine gets coopted into capturing worker creativity for capitalist discipline #expands (0.88) — Max Haiven, Cultures of Financialization, 460
• Quality-of-life discourse masks the profitability motive underneath. #corroborates (0.88) — Jean Baudrillard, Simulacra and Simulation, 427
• Bourgeois ideology conceals that domination persists beneath the rhetoric of productive work. #corroborates (0.85) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 130
• Amazon Mechanical Turk operates as an updated Marxian piece-wage sweatshop #exemplifies (0.85) — Yanis Varoufakis, Technofeudalism, 325