The Proud Boys packaged right-wing ideology as a youth subculture

Evidence

McInnes envisioned the Proud Boys as a fusion of right-wing ideology and youth culture. The group’s manifesto championed “minimal government, maximum freedom, anti–political correctness, anti–racial guilt, pro–gun rights, anti–Drug War, closed borders, anti-masturbation, venerating entrepreneurs, venerating housewives.” — W. David Marx, Blank Space, 448

Categorization

• XREF: Directly relevant to his omnivore-monoculture thesis: McInnes borrowing skinhead uniform aesthetics (Fred Perry) into the alt-right is subculture appropriation, not genuine subculture formation.