The NRA is widely viewed as having drifted into fringe extremism

Evidence

The ad elicited intense public criticism, not least for referring to the president’s children. The White House condemned it as “repugnant and cowardly.” Even some conservatives were appalled by it. Joe Scarborough, a former Republican congressman and talk show host, noted that the NRA had changed into a “fringe organization… . What the NRA once was, it no longer is. This extremism is so frightening and so over the line” (Moore, 2013). — Albert Bandura, Moral Disengagement, 1306