The New Economy buzzword promised low unemployment, fast growth, and low inflation.

Evidence

Dot-commers emphasized the “five c’s”—content, commerce, community, context, and connectivity—and extolled the massive changes that the “New Economy” would bring about. The New Economy, a buzzword popularized in 1997 by a series of articles in BusinessWeek, referred to the massive changes that the technology industry would bring to the economic climate of the United States, specifically low unemployment rates, fast growth, low inflation, and increased productivity. — Alice E. Marwick, Status Update, 141

Categorization

  • DEFINE: Defines ‘New Economy’ and the ‘five c’s’ — dot-com era vocabulary that frames the later Web 2.0 discourse.
  • XREF: Connects to the reader’s media studies and communication literature on technological utopianism. — connects to: New Economy rhetoric framed corporate labor as creative self-actualization to secure unpaid overtime. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 144; The dot-com bust shattered utopian New Economy promises with massive tech job loss — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 142

Broader Connections