The networked audience makes unwanted interactions with exes and rivals impossible to avoid

Evidence

All of this extra information, and the additional meanings it sometimes implied, made the people I spoke to anxious. Since it was possible to keep close tabs on virtually anyone with a lifestream, people in my study spoke of trying, and failing, to resist the temptation to monitor ex-boyfriends and girlfriends, rivals, or partners. Some people installed browser software that blocked them from looking at specific Facebook profiles or Twitter feeds so that they would not be tempted to “cyber-stalk” exes or their new partners. But nothing was foolproof. If someone they wished to avoid was connected to the networked audience, their username or picture would pop up in retweets, @replies, and other people’s Facebook messages. This created endless social conflicts, and I frequently saw someone get upset because they saw a picture of their ex in their Flickr stream, or noticed when a trusted friend checked in with a sworn enemy. Because the networked audience includes indirect connections (for example, someone connected to a friend or friend-of-friend), it makes visible those interactions that one could otherwise avoid. — Alice E. Marwick, Status Update, 574

Categorization

• XREF: Connects to the concept of ambient awareness and surveillance culture from the same book’s earlier chapters, and to broader digital sociology work on affordances (boyd’s networked publics). — connects to: Networked audiences enable public enforcement of social norms — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 575
• SEED: Angle: the psychological cost of ambient awareness — how tools designed for connection generate a distinct modern anxiety of forced mutual visibility.

Broader Connections

• Networked audiences enable public enforcement of social norms #expands (0.75) — Alice E. Marwick, Status Update, 575