The modern media emerged with eighteenth-century agrarian capitalism

Evidence

The modern forms of the media first appear decisively, though on a comparatively minor scale as compared with their present density, in the eighteenth century, with and alongside the transformation of England into an agrarian capitalist society. Here, for the first time, the artistic product becomes a commodity; artistic and literary work achieves its full realization as an exchange value in the literary market; and the institutions of a culture rooted in market relationships begin to appear: books, newspapers, and periodicals; booksellers and circulating libraries; reviews and reviewing; journalists and hacks; bestsellers and pot-boilers. The first new “medium”—the novel, intimately connected with the rise of the emergent bourgeois classes (Watt, The Rise of the Novel )—appears in this period. — Hall, Stuart, Essential Essays, Volume 1, 915

Categorization

Category: Factual Claims

  • XREF: Connects to Ian Watt’s The Rise of the Novel and Lowenthal’s work on popular culture.