The market is what moves influencer backgrounds from house to warehouse

Evidence

By market, we’re not referring to the general capitalist market, where assumed equals barter, truck, and trade; we’re not talking about the abstraction imagined as a gigantic information processing machine that “knows” better than any individual, better than any human collective. We’re also not thinking exclusively about stores and shops, the quotidian “markets” we visit regularly—though sometimes these spaces can be located under this heading. By market we mean spaces of capitalist excess, of giveaways, orgies of cash, spending and buying—spaces of exchange specific to YouTube, documented through videos of endless commodities. Some of these commodities are luxurious and costly, but most are cheap and disposable. … By the end of this chapter, it will become clear why we must make this detour, as it is through the market that we move from house to warehouse. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 207

Categorization

• XREF: Defines the third of four infrastructures culminating in the warehouse background; useful for the reader’s four-infrastructure analytical framework.