The influencer’s home functions as the means of production of the self.

Evidence

For now, however, a more basic conclusion: in influencer culture, the home, when viewed as a background against which the influencer appears, is a stage to produce content, a stage that is also conflated with the very identity performed in the videos we watch and images we see. … The house becomes part of a broader apparatus, part of the means of production of the self that is the influencer factory. Not a space of domestic intimacy, in influencer culture the home reveals how the self is subsumed by capital. … The home is fashioned into a material expression of personhood, a realization of a dream begun in midcentury America, apprehended materially not just through mortgages and debt but through videos of home makeovers. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 169

Categorization

• DEFINE: The central theoretical conclusion of the chapter: defines exactly what the home infrastructure IS in the Corpocene framework.
• XREF: The load-bearing definition for the reader’s stated goal — the crystal statement of how house-as-infrastructure operates within the influencer factory.