The greater good is oriented toward the owners of behavioral modification machinery

Evidence

Pentland avoids the question “Whose greater good?” How is the greater good determined when surveillance capitalism owns the machines and the means of behavioral modification? “Goodness” arrives already oriented toward the interests of the owners of the means of behavioral modification and the clients whose guaranteed outcomes they seek to achieve. The greater good is someone’s, but it may not be ours. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1375

Categorization

• XREF: Connects to the ‘complaints about immodesty’ article’s theme of who defines moral goods—here the definition is owned by capital rather than moralists. — connects to: Means of social participation now equal means of behavioral modification for most people. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1082; Ed-tech firms openly link behavioral conditioning to profit-making from user action. — Shoshana Zuboff, The Age of Surveillance Capitalism, 927; Behavioral change succeeds more readily through replacement than prohibition — Albert Bandura, Moral Disengagement: How People Do Harm…, 2940 (+1 more)

Broader Connections

• Means of social participation now equal means of behavioral modification for most people. #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1082
• Machine mastery perpetuates rather than ends enslavement #expands (0.85) — Herbert Marcuse, One-Dimensional Man, 635
• Ed-tech firms openly link behavioral conditioning to profit-making from user action. #exemplifies (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 927
• Behavioral change succeeds more readily through replacement than prohibition #qualifies (0.78) — Albert Bandura, Moral Disengagement, 2940