The girlboss phenomenon collapsed because it was a media mirage, not sustainable business.
Evidence
Despite their initial success, the girlboss icons flamed out quickly. Nasty Gal went bankrupt, the Wing shut its doors, and Weiss stepped down as Glossier’s CEO. (Even more injurious, the TV adaptation of Amoruso’s
#Girlbosswas dubbed “Netflix’s first truly terrible show.”) Perhaps, as Meltzer suggested, the girlboss was always a media mirage. While the most visible female entrepreneurs floundered, many successful women were running unglamorous but thriving businesses in America’s heartland, invisible without the support of publicists. — W. David Marx, Blank Space, 326
Categorization
Category: Contrarian or Surprising Claims