The first sexism scale grew from a New Yorker cartoon about liking stupid women

Evidence

Gender prejudice research began serendipitously, with a cocktail party and a New Yorker cartoon (Helmreich, 1999). Janet Spence and Robert Helmreich met at a party, and both were struck by a cartoon in which a man said to a woman during a dinner date, “You are really stupid. I like that in a woman.” Helmreich had recently found that competent men were liked more than incompetent men, and the two wondered whether the effect would generalize to women. The result was their seminal study, “Who Likes Competent Women?” (Spence & Helmreich, 1972a). To test their hypothesis that only gender egalitarians would like competent women, they designed the first individual difference measure of sexism, the (misnamed) Attitudes Toward Women Scale (Spence & Helmreich, 1972b), which assesses attitudes toward the rights and roles of women. — , Rudman, Laurie A - On the Nature of…, 746 (#corroborates, via linked claim)

Gender prejudice research began serendipitously, with a cocktail party and a New Yorker cartoon (Helmreich, 1999). Janet Spence and Robert Helmreich met at a party, and both were struck by a cartoon in which a man said to a woman during a dinner date, “You are really stupid. I like that in a woman.” Helmreich had recently found that competent men were liked more than incompetent men, and the two wondered whether the effect would generalize to women. The result was their seminal study, “Who Likes Competent Women?” (Spence & Helmreich, 1972a). — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 746 (#expands, via linked claim)

Categorization

• XREF: connects to: A New Yorker cartoon sparked the founding study of gender prejudice research.; A single New Yorker cartoon launched the study of sexism in social psychology — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 746; A cocktail-party cartoon launched the individual-difference measure of sexism — , Rudman, Laurie A - On the Nature of…, 746

Broader Connections

• A cocktail-party cartoon launched the individual-difference measure of sexism #corroborates (0.95) — , Rudman, Laurie A - On the Nature of…, 746
• A single New Yorker cartoon launched the study of sexism in social psychology #expands (0.93) — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 746