The favored self-branding platform shifts every few years

Evidence

37. Note that the “best” technology for self-branding changes frequently; at the time of my fieldwork it was Twitter, a few years before that it was blogs, and in a few years it will be something else. — Alice E. Marwick, Status Update, 971

Categorization

• XREF: connects to: Personal branding went from discredited to universal within a decade — Naomi Klein, Doppelganger: A Trip into the Mirror…, 175; Self-branding philosophy originated in the dot-com boom era — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 143

Broader Connections

• Self-branding philosophy originated in the dot-com boom era #expands (0.80) — Alice E. Marwick, Status Update, 143
• Personal branding went from discredited to universal within a decade #qualifies (0.75) — Naomi Klein, Doppelganger, 175