The EPI marketed itself as a transformative self-improvement event

Evidence

Bring your shades ’cause what you’re gonna see will strain your eyes! You will have a new attitude and we defy you to maintain your cool. If you’re up tight. Come to where the lights change, and you’ll change right in the middle the most revolutionary thing that ever happened to the world of entertainment! It’s a trip! — J. Hoberman, Everything Is Now, 844