The Electric Circus commercialized the light-show experience within a year

Evidence

On the first anniversary of The Exploding Plastic Inevitable, it was announced that the Balloon Farm would be replaced by twenty-nine-year-old, Brooklyn-born music agent Jerry Brandt’s brainchild, a state-of-the-art disco light-show pleasure dome: The Electric Circus. Not only would patrons dance amid the strobes, but the place would double as a carnival midway with wandering sword-swallowers, fire-eaters, and costumed gorillas. — J. Hoberman, Everything Is Now, 973

Categorization

• ADDENDUM: Directly supports the gentrification/commercialization arc in the reader’s stated purpose: the Balloon Farm’s avant-garde psychedelia converting into a state-of-the-art commercial disco pleasure dome within a year is precisely the scene-becomes-market pattern.