The Corpocene anthropomorphizes capital as individuals mirror vertically integrated firms

Evidence

The Corpocene describes the moment in which capital is anthropomorphized, as the individual aspires to act as the equivalent of vertically integrated capital—an aspiration designed to move the protections afforded the corporation onto individuals in reaction to the “risk” of living one’s life in public view. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 389

Categorization

• DEFINE: Sharpest one-sentence characterization: capital is anthropomorphized; the person aspires to become vertically integrated capital.
• XREF: connects to: Human experience becomes capital’s next frontier after geography and nature — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 596; Firm-level accumulation rates depend on macro forces irreducible to individual firms — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 817