The condensed Road to Serfdom outsold the original twenty-five to one.

Evidence

Over a million orders for the reprint version were placed, many by corporations and their advocacy groups, dwarfi ng the 40,000 copies of the original version that had been sold. Employees of companies including General Motors and New Jersey Power and Light received copies courtesy of their managers. Look published a cartoon version, which was reprinted shortly thereafter in the General Electric Company’s magazine. The National Association of Manufacturers, eager to expand its public relations activities as the war approached a close, mailed free copies to all of its 14,000 members. — Angus Burgin, The Great Persuasion, 226

Categorization

• XREF: Connects to the standard narrative of how business mobilized anti-New Deal propaganda in the postwar period, echoing analyses of corporate PR campaigns.
• QUESTION: Worth investigating how the Book-of-the-Month Club bulk-order discount model functioned as a distribution channel for corporate advocacy.