The concept of hybridity lost its critical force by becoming academically fashionable

Evidence

Anne Phoenix has pointed out that the reality of Britain today is the proliferation of complex articulations of multiple racisms and multicultures. She argues that “the contradictions and complexities of multicultures and multiracisms are a notable legacy of the Windrush” (Phoenix, 1998:96). … As Kobena Mercer has commented: “the subversive potential once invested in notions of hybridity has been subjected to pre-millennial downsizing. Indeed, hybridity has spun through the fashion cycle so rapidly that it has come out the other end looking wet and soggy” (Mercer, 2000:235). — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 3025

Categorization

• XREF: connects to: Creative destruction grew from an academic term into an empty truism after 1996 — Max Haiven, Cultures of Financialization, 433