The commodity the influencer produces is himself plus future promise

Evidence

Rather than total destruction, these objects are reabsorbed into a chain of circulation through their donation to a thrift store. Waste is made into a form of social responsibility—not a pure squandering—through the assumption that a donation means that these objects will return, in some way, to someone who “really” needs them. Regardless, the real product, above all, is the content, is MrBeast himself, is the promise of more to come in the future. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 254

Categorization

• DEFINE: Explicitly names the real product of YouTube as the creator-self continuous into the future — the core of the Corpocene definition the reader is building.
• XREF: Directly serves the reader’s labor theory of value question: here the commodity is the influencer (the self as firm) and the promise of future content, not any single item.