The commodity no longer has a staging, only an obscene empty form

Evidence

There is no longer a staging of the commodity: there is only its obscene and empty form. And advertising is the illustration of this saturated and empty form. — Jean Baudrillard, Simulacra and Simulation, 312

Categorization

• DEFINE: A compact definition of advertising’s current condition: illustration of the saturated empty form of the commodity.
• XREF: connects to: The commodity has become buried, sepulchral, and withdrawn from display — Jean Baudrillard, Simulacra and Simulation, 315; Reified commodities erase the traces of their production, letting consumers forget class — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 687; The commodity marketplace sells only dead matter severed from living relationships — Robin Wall Kimmerer, Braiding Sweetgrass: Indigenous Wisdom,…, 724

Broader Connections

• Reified commodities erase the traces of their production, letting consumers forget class #expands (0.82) — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 687