The car can displace the home as an influencer’s primary filming background

Evidence

For some of those discussed in the previous chapter, the home is, in actuality, a secondary location. Instead, the car appears as the primary background of their videos, a setting for content that appears as much, if not more, than any other interior. Emma Chamberlain, for example, frequently films vlogs in which she takes her viewers along to run errands. Since Chamberlain lives in Los Angeles, her daily life usually involves extensive time in her car. She uses this time to talk about her life and her feelings, as in the video “GROCERY SHOPPING CURES BOREDOM,” where she explains that she hasn’t left her home in more than seventy-two hours. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 171