The boring infrastructure behind influencers is actually the fascinating content

Evidence

The camera captures only what is interesting, that which marks Star as worthy of attention along with his necessary, if minimal, difference from other influencers. The dialectic here, however, is not just about content that may be attention-worthy and that which is not but a difference between the minimal interest of the social media feed and the revelation of details that are, in fact, fascinating. In allowing Star’s “Secret World” to film his business and corporate strategy, the series revels in this seeming mundane “boringness,” showing how it is, in fact, a boringness that is not at all boring. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 300