The Berkeley anti-Semitism survey paired scaled questionnaires with clinical interviews and picture-based projective tests.

Evidence

The mass-production techniques' involved questionnaires consisting mainly of anti-Semitic statements. The longest questionnaire form contained fifty-two statements, including: Jews seem to prefer the most luxurious, extravagant, and sensual way of living’; The Jews should make sincere efforts to rid themselves of their conspicuous and irritating faults if they really want to stop being persecuted'; In order to maintain a nice residential neighborhood it is best to prevent Jews from living in it’. For each statement, three levels of agreement or disagreement were possible for the respondent, and the various degrees of anti-Semitism or anti-anti-Semitism were to be established in this way. A few projective questions were built into the questionnaire, similar to those contained in earlier questionnaires prepared by the Instituteopen questions such as What great people, living or dead, do you admire most?', the answers to which were to allow provisional conclusions concerning the respondent's personality structure. The clinical, case-study methods’ involved interviews lasting one to three hours, and the application of a variation on the Rorschach test developed by H.A. Murray. Murray’s variant used pictures with people in them instead of ink blots, and was intended to direct the test subject’s attention towards people and interpersonal relations. — Rolf Wiggershaus, The Frankfurt School, 1526

Categorization

• DEFINE: Clarifies what ‘mass-production techniques’ and ‘clinical, case-study methods’ concretely meant in the Berkeley anti-Semitism study.
• XREF: Connects to The Authoritarian Personality’s methodological apparatus and to projective-test psychology of the 1940s. — connects to: Participant interviews disclosed worker anti-Semitism where polls could not — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1556; The focus group method combined questionnaire, projective, and interview techniques — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1871; The Berkeley project paired character analysis with a large-scale measurement instrument. — Rolf Wiggershaus, The Frankfurt School: Its History,…, 1763 (+2 more)

Broader Connections

• The Berkeley project paired character analysis with a large-scale measurement instrument. #corroborates (0.88) — Rolf Wiggershaus, The Frankfurt School, 1763
• The Institute’s anti-Semitism project sought to expose latent tendencies at subconscious levels #expands (0.78) — Rolf Wiggershaus, The Frankfurt School, 1141