The audience commodity model makes nearly all waking time productive for capital

Evidence

As more recent critiques of social media have argued, the “audience commodity” as defined by Smythe has become the dominant economic model of the internet and of social media in particular. Sometimes termed “surveillance capitalism,” the political economy of the internet depends directly on the extraction and sale of data to advertisers, “innovating” new ways to identify and predict human activities and spending patterns, enforcing the rule that Smythe proposed about entertainment and leisure: almost all nonsleeping time is put to work, as it were. And, of course, even sleep time is valorized as “productive” for capital today. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 220

Categorization

• XREF: connects to: Platform algorithms automated capital’s command over all people, not just workers — Yanis Varoufakis, Technofeudalism: What Killed Capitalism, 360