The Atlas network co-produces and co-diffuses free market content across borders

Evidence

Towards the end of the 2000s, particularly with the arrival of Tom Palmer, Atlas started to take advantage of its dense network to encourage cooperation between institutes on the co-production and co-diffusion of contents. Atlas commissioned co-authored “snack box” books featuring plain-language essays promoting free market ideology. The authors include celebrated figures in the network such as Nobel Laureate Mario Vargas Llosa, famous CEOs or journalists, but also young “liberty champions” from around the world. Atlas monitors the writing, translation, and distribution of these books and other produced contents (videos, blog posts …) through its designated outreach channels, including local language websites, organized liberty tours, summer schools, and seminars. — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 597

Categorization

• XREF: The Atlas co-production model connects to descriptions of the global think tank movement’s content engineering in Quinn Slobodian’s own work on globalist networks, a central theme of this volume’s earlier chapters. — connects to: Atlas emerged from the IEA as a deliberate global franchising of think tanks — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 542; Atlas funded translations of liberal classics to spread free-market principles — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 584; Atlas workshops matured from policy promotion to think tank management strategy — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 594 (+5 more)

Broader Connections

• Atlas multinationalized its ideology through translated web platforms capturing talent #expands (0.85) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 567
• Atlas treats ideas as branded products to be marketed and consumed #expands (0.80) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 599
• Atlas decentralized to regional sub-networks to solve local adaptation #qualifies (0.78) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 581
• Award ceremonies functioned as a network-integration device for the Atlas movement #expands (0.75) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 596