The 1970s shift toward flexible labor and asset-price growth set up the platform era.

Evidence

But the 1970s created a major shift within these general conditions, away from secure employment and unwieldy industrial behemoths and towards flexible labour and lean business models. During the 1990s a technological revolution was laid out when finance drove a bubble in the new internet industry that led to massive investment in the built environment. This phenomenon also heralded a turn towards a new model of growth: America was definitively giving up on its manufacturing base and turning towards asset-price Keynesianism as the best viable option. — Nick Srnicek, Platform Capitalism, 40

Categorization

• XREF: This causal chain — 1970s financialization, flexible labor, asset-price Keynesianism feeding a cash glut — is the material foundation Zuboff’s surveillance-capitalism thesis underplays; connects directly to her emphasis on behavioral surplus. — connects to: The US economy became increasingly financialized in the post-1970s period. — Greta R. Krippner, The Financialization of the American…, 5; Corporate restructuring since the 1970s stems from the neoliberal view of corporations. — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin: The Making…, 2133; 1970s crises moved business elites to prioritize capital liquidity over employment stability — Ken-Hou Lin & Donald Tomaskovic-Devey, Financialization and U.S. Income…, 39 (+4 more)

Related

• 1970s crises moved business elites to prioritize capital liquidity over employment stability (similarity 0.80)

Broader Connections

• The US economy became increasingly financialized in the post-1970s period. #expands (0.85) — Greta R. Krippner, The Financialization of the American…, 5
• 1970s crises moved business elites to prioritize capital liquidity over employment stability #expands (0.85) — Ken-Hou Lin & Donald Tomaskovic-Devey, Financialization and U.S. Income…, 39
• The 1970s marked the transition from postwar social-democratic settlement to the neoliberal global conjuncture. #corroborates (0.85) — Stuart Hall, Essential Essays, Volume 2, 1198
• The shift to platforms concentrates ownership rather than ending it #expands (0.80) — Nick Srnicek, Platform Capitalism, 78
• Corporate restructuring since the 1970s stems from the neoliberal view of corporations. #expands (0.78) — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, 2133
• 1970s stagflation discredited Keynesian demand management and empowered monetarism #expands (0.78) — Donald MacKenzie, An Engine, Not a Camera, 47
• Global manufacturing overcapacity triggered the 1970s profitability crisis #expands (0.75) — Nick Srnicek, Platform Capitalism, 24