The 1970 MPS conference made entrepreneurship both a research subject and a promotional campaign.
Evidence
Schmölders thus set the double task of pursuing both research on entrepreneurs as critical agents and research on opinions of entrepreneurship in general. The lineup for the conference followed the dual purpose spelled out by the MPS president. A first group of speakers addressed the relevance and image of the entrepreneur in different countries, and a second group examined particular groups in society and how to improve the image of entrepreneurs. Schmölders himself covered Germany, Lawrence Fertig the United States, Francois Bilger France, Ralph Horwitz the UK, Chiaki Nishiyama Japan, B. R. Shenoy India (complemented by Peter Bauer on developing countries). James Buchanan and G. M. Wattles discussed education in the United States. The roster of speakers on the second theme included Gilbert Tixier on the perspective of French tax collectors, Götz Briefs on trade unions, Jean-Pierre Hamilius on intellectuals, and Erich Streissler on the left. Last but not least, we find Franz Böhm, Milton Friedman and Christian Gandil discussing how to improve the image of the entrepreneur. The 1970 meeting thus placed entrepreneurship firmly on the agenda of the neoliberal intellectual movement both as subject of analytical research and as object of popular promotion efforts. — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 283
Categorization
- XREF: Connects to the standard narrative that neoliberalism centers on the ‘entrepreneurial self’ — this shows the promotion of entrepreneur-image was a deliberate 1970 MPS agenda item. — connects to: The 1970 MPS conference ended Schumpeterian pessimism about entrepreneurship — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 290
Broader Connections
- The 1970 MPS conference ended Schumpeterian pessimism about entrepreneurship
#expands(0.82) — Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, 290