Tech firms court schools to capture lifelong consumer loyalties

Evidence

Tech writer Brian Heater (2017) observes that digital technology companies’ intense interest in education “isn’t entirely altruistic” (para. 54). He further writes, “Fostering an entire generation of firsttime computer users with your software and device ecosystem could mean developing lifelong loyalties, which is precisely why all this knock-down, dragout fight won’t be drawing to a close any time soon” (para. 54). — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed, 544

Categorization

• XREF: connects to: Schools normalize surveillant software by passively adopting it — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 540