Tech disruption won consumer support by attacking entrenched industries

Evidence

Consumers, meanwhile, supported tech companies’ “disruption” when it meant fighting entrenched industries. In 2006, former PayPal executive Elon Musk unveiled the Tesla Roadster, reframing electric vehicles from tree-hugger oddities to Silicon Valley status symbols. Dubbed “sex on wheels” by Wired, the Roadster drew celebrity fans like Arnold Schwarzenegger, George Clooney, and Leonardo DiCaprio. Tesla followed with the Model S in 2009, promising a future of affordable electric cars for every price range. — W. David Marx, Blank Space, 278