Sustainability discourse obscures the endless churn of influencer consumption.

Evidence

We are obviously in a different space than we have been in the earlier parts of this chapter. Nothing seems truly “wasted.” The demand for more must be filtered through a seemingly contradictory demand to be “sustainable.” Luxury, especially the luxury of total expenditure and waste, is seemingly prohibited. Yet the demand for luxury and excess inevitably intrudes. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 272