Surveillance capitalism recasts social connectedness as a medium for guaranteed outcomes.

Evidence

We have entered this cycle anew, but now the aim is to remake twenty-first-century society as a “first-class thing” organized in the image of the machine hive for the sake of others’ certainty. The connectedness that we once sought for personal sustenance and effectiveness is recast as the medium for a new species of power and the social confluence that translates into guaranteed outcomes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1310

Categorization

• XREF: Echoes the earlier chapter material on behavioral futures and the machine hive; recasts connectedness (a personal good) as a control medium, a genuinely counterintuitive inversion. — connects to: Surveillance capitalism replaces human relationships with machine processes to achieve certainty over trust. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1115; Surveillance capitalism aims to produce guaranteed outcomes rather than impose behavioral norms — Shoshana Zuboff, The Age of Surveillance Capitalism, 629; Surveillance capitalism moves from predicting behavior to actively shaping it in real time — Shoshana Zuboff, The Age of Surveillance Capitalism, 481 (+2 more)
• DEEPTHINKING: The inversion of connectedness — turning a human good into a control medium — is the conceptual engine of the whole book and this sentence compresses it tightly.

Broader Connections

• Surveillance capitalism aims to produce guaranteed outcomes rather than impose behavioral norms #expands (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 629
• Surveillance capitalism moves from predicting behavior to actively shaping it in real time #expands (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 481