Surveillance capitalism aims to dominate human nature rather than external nature.

Evidence

Right now we are at the beginning of a new arc that I have called information civilization, and it repeats the same dangerous arrogance. The aim now is not to dominate nature but rather human nature. The focus has shifted from machines that overcome the limits of bodies to machines that modify the behavior of individuals, groups, and populations in the service of market objectives. This global installation of instrumentarian power overcomes and replaces the human inwardness that feeds the will to will and gives sustenance to our voices in the first person, incapacitating democracy at its roots. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1633

Categorization

• DEFINE: This sharply defines information civilization as the shift from dominating nature to modifying human behavior.
• XREF: Echoes Foucault’s disciplinary power and the biopolitics of population management, as well as Marcuse’s one-dimensional man. — connects to: Information civilization built on surveillance capitalism threatens to cost us our humanity. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1102; Industrial capitalism damaged nature where surveillance capitalism damages human nature. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1099; Surveillance capitalism aims to author people rather than destroy them — Shoshana Zuboff, The Age of Surveillance Capitalism, 1062 (+3 more)