Surveillance capitalism’s market power rests on secrecy and nonessential participants.

Evidence

The commodification of behavior under surveillance capitalism pivots us toward a societal future in which market power is protected by moats of secrecy, indecipherability, and expertise. Even when knowledge derived from our behavior is fed back to us as a quid pro quo for participation, as in the case of so-called “personalization,” parallel secret operations pursue the conversion of surplus into sales that point far beyond our interests. We have no formal control because we are not essential to this market action. — Shoshana Zuboff, The Age of Surveillance Capitalism, 317

Categorization

• XREF: Connects to the earlier collapse of formal and effective rights, and to the double-dealing of personalization as a lure. — connects to: Surveillance capitalism rests on extreme inequalities of knowledge and power — Shoshana Zuboff, The Age of Surveillance Capitalism, 45

Broader Connections

• Surveillance capitalism rests on extreme inequalities of knowledge and power #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 45