Surveillance capitalism’s future is still averted through individual awakening, per Zuboff

Evidence

The young people we have considered in this chapter are the spirits of a Christmas Yet to Come. They live on the frontier of a new form of power that declares the end of a human future, with its antique allegiances to individuals, democracy, and the human agency necessary for moral judgment. Should we awaken from distraction, resignation, and psychic numbing with Scrooge’s determination, it is a future that we may still avert. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1498

Categorization

• XREF: The Scrooge/Christmas Yet to Come framing parallels the moral reckoning theme in the reader’s knowledge of Dickensian narrative structure
• SEED: Article angle: does Zuboff’s call to ‘awaken’ offer a workable politics, or is individual awakening structurally undermined by the very surveillance architecture she describes?