Surveillance capitalism’s behavioral modification now targets everyone rather than just captives

Evidence

In its latest incarnation, behavioral modification comes to life as a global digital market architecture unfettered by geography, independent of constitutional constraints, and formally indifferent to the risks it poses to freedom, dignity, or the sustenance of the liberal order that Ervin’s subcommittee was determined to defend. This contrast is even more distressing in light of the fact that in the mid-twentieth century, the means of behavior modification were aimed at individuals and groups who were construed as “them”: military enemies, prisoners, and other captives of walled disciplinary regimes. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1025

Categorization

• SEED: Contrast of ‘them vs us’ — the expansion of disciplinary targeting from out-groups to the whole population is a strong essay hook.
• XREF: connects to: Surveillance capital’s power struggle targets all of society rather than just labor. — Shoshana Zuboff, The Age of Surveillance Capitalism, 604; Surveillance capitalists aim to capture every corner of human experience — Shoshana Zuboff, The Age of Surveillance Capitalism, 756; Surveillance capitalism’s behavioral modification creates heteronomous individuals contrary to democratic ideals — Shoshana Zuboff, The Age of Surveillance Capitalism, 1003 (+7 more)

Broader Connections

• Surveillance capitalism continuously intensifies the means of behavioral modification #expands (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 37
• Surveillance capitalism operates through Big Other to engineer behavior rather than souls #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1196
• Surveillance capitalism aims to produce guaranteed outcomes rather than impose behavioral norms #qualifies (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 629
• Surveillance capitalism aims to author people rather than destroy them #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1062