Surveillance capital multiplies the risks of self-construction into a mountain range.

Evidence

But what happens when the forces of surveillance capital turn the mountain into a mountain range? Look at us! Yes, you are alive! Do not look away! Why would you? How could you? Today, we might “like” you! — Shoshana Zuboff, The Age of Surveillance Capitalism, 1469

Categorization

• XREF: Echoes the hive imagery and the substitution of self-construction elsewhere in this book and in the attention-economy critique. — connects to: Surveillance is a foundational mechanism in converting investment into profit. — Shoshana Zuboff, The Age of Surveillance Capitalism, 162

Broader Connections

• Surveillance is a foundational mechanism in converting investment into profit. #expands (0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 162