Surveillance capital’s tuning society replaces governance and politics with social pressure

Evidence

What we have seen in Facebook is a living example of the third modernity that instrumentarianism proffers, defined by a new collectivism owned and operated by surveillance capital. The God view drives the computations. The computations enable tuning. Tuning replaces private governance and public politics, without which individuality is merely vestigial. And just as the uncontract bypasses social mistrust rather than healing it, the post-political societal processes that bind the hive rely on social comparison and social pressure for their durability and predictive certainty, eliminating the need for trust. Rights to the future tense, their expression in the will to will, and their sanctification in promises are drawn into the fortress of surveillance capital. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1496

Categorization

• DEFINE: Defines ‘tuning’ as the mechanism by which surveillance capital replaces governance, and ‘third modernity’ as its social form.
• XREF: Connects to the ‘uncontract’ concept developed in earlier chapters and to the broader idea of instrumentarian power. — connects to: Surveillance capital’s power struggle targets all of society rather than just labor. — Shoshana Zuboff, The Age of Surveillance Capitalism, 604; Surveillance capital’s core goal is keeping users locked to the social mirror — Shoshana Zuboff, The Age of Surveillance Capitalism, 1484; Surveillance capitalism feeds on the social transformations it causes — Shoshana Zuboff, The Age of Surveillance Capitalism, 1104 (+1 more)

Broader Connections

• Surveillance capitalism feeds on the social transformations it causes #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1104