Successful movements broaden from sectoral protest to a unified ‘the people’ appeal.

Evidence

Syriza’s appeal extended beyond its traditional bastions, reaching virtually every stratum of the population. Instead of calling on the “youth” and the “movements,” they began to target a much broader constituency: “the people.” All the segments of society frustrated by austerity were now being unified and pitted against the political establishment. Provs. anti-MoU was turning into the main political divide, and Syriza successfully embodied the antimemorandum forces. Syriza’s radicality suddenly became fashionable. Pursuing a truly hegemonic strategy, Syriza sensed that a new social majority was taking shape and set out to transform it into a new political majority. From being identified with the protesters, it started to be recognized as their true representative. — Arthur Borriello and Anton Jäger, The Populist Moment, 173

Categorization

• XREF: The broadening-from-movement-to-people arc parallels populist discourse theory about the construction of a popular subject against an establishment bloc. — connects to: Global movements claiming to speak for the people are winning power across democracies — Arthur Borriello and Anton Jäger, The Populist Moment: The Left After the…, 41; Movements grow powerful by fusing with other movements on shared agendas — Luke W. Cole and Sheila R. Foster, From the Ground Up: Environmental…, 719; Many populist movements expand rather than restrict who counts as the people — Arthur Borriello and Anton Jäger, The Populist Moment: The Left After the…, 52

Broader Connections

• Movements grow powerful by fusing with other movements on shared agendas #qualifies (0.82) — Luke W. Cole and Sheila R. Foster, From the Ground Up, 719
• Many populist movements expand rather than restrict who counts as the people #qualifies (0.78) — Arthur Borriello and Anton Jäger, The Populist Moment, 52