Successful administration absorbs the very needs that could spark revolt

Evidence

The more rational, productive, technical, and total the repressive administration of society becomes, the more unimaginable the means and ways by which the administered individuals might break their servitude and seize their own liberation. To be sure, to impose Reason upon an entire society is a paradoxical and scandalous idea—although one might dispute the righteousness of a society which ridicules this idea while making its own population into objects of total administration. All liberation depends on the consciousness of servitude, and the emergence of this consciousness is always hampered by the predominance of needs and satisfactions which, to a great extent, have become the individual’s own. — Herbert Marcuse, One-Dimensional Man, 119

Categorization

• XREF: Directly feeds the reader’s stated purpose bridging to attention/consumption economics — internalized needs are the mechanism by which consumption becomes control. — connects to: Rising satisfaction of needs strips political opposition of its critical function. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 107
• DEEPTHINKING: The claim that liberation depends on consciousness of servitude while that consciousness is precisely what administration suffocates is a tight circle worth sitting with.