Success is mistaken for moral rightness in evaluating surveillance capitalism’s rules.

Evidence

Surveillance capitalist leaders assume that we will succumb to the naturalistic fallacy as Steinbeck’s farmers were meant to do. Because Google is successful—because surveillance capitalism is successful—its rules must obviously be right and good. Like the bank agents, Google wants us to accept that its rules simply reflect the requirements of autonomous processes, something that people cannot control. However, our grasp of the inner logic of surveillance capitalism suggests otherwise. Men and women made it, and they can control it. They merely choose not to do so. — Shoshana Zuboff, The Age of Surveillance Capitalism, 708

Categorization

• XREF: The naturalistic fallacy framing echoes ‘is-ought’ philosophy and the Grapes of Wrath bank agents analogy. — connects to: Market success triggers a naturalistic fallacy that corporations must be right. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1086