Substituted demands accept substitute products because taste itself is pre-shaped

Evidence

As a result of the displacement of feelings into exchange value, no demands are really advanced in music any more. Substitutes satisfy their purpose as well, because the demand to which they adjust themselves has itself already been substituted. But ears which are still only able to hear what one demands of them in what is offered, and which register the abstract charm instead of synthesizing the moments of charm, are bad ears. — Theodor W. Adorno, The Culture Industry, 98

Categorization

  • DEEPTHINKING: The full dialectical loop—demand already substituted before being satisfied—is dense enough that one sits with it; this is the analytical engine, not a passing claim.
  • XREF: For the reader’s stated goal: this is the mechanism to test against post-Adorno culture, e.g. algorithmic personalization as ‘substituted demand.’