Streetwear-luxury mergers confuse brands’ target audiences.

Evidence

A Chinese consumer complained that Gucci “turned itself into a streetwear brand for a while, then tried to shift back to a high-end brand. Now I don’t know who it wants to target.” — W. David Marx, Blank Space, 773

Categorization

• SEED: This consumer quote anchors the argument that the omnivore monoculture’s collapse of meaning made brands unreadable — could ground the counter-case essay.