Sport’s cultural power grows as stable employment and honest living disappear

Evidence

Under monopoly conditions the more life forces anyone who wishes to survive into deceit, trickery and insinuation and the less the individual can depend any longer upon a stable profession for his living, upon the continuity of labour, then all the greater becomes the might of sport in mass culture and the outside world in general. Mass culture is a kind of training for life when things have gone wrong. — Theodor W. Adorno, The Culture Industry, 130

Categorization

• SEED: Run this mechanism on hustle culture and its gamified ‘rat race’ framing — modern gig work as sportification of survival.