Some pre-web advertising was genuinely valued by consumers

Evidence

Print advertisements can be as beautiful as editorial content—for instance, the lavishly produced ads in Vogue; some can usefully connect a unique buyer and seller—as with classified listings in the newspaper. And some viewers of the Super Bowl tune in mainly for the commercial spots, which are famously the industry’s most innovative and witty. Could Google invent some web version of desirable advertising? — Tim Wu, The Attention Merchants, 886

Categorization

• CANDY: A fun conversational nugget: Super Bowl viewers tune in for the commercials, showing desire for ads is not new to streaming-era ‘premium’ ad viewing.
• XREF: connects to: Apple’s platform control over mobile web advertising was genuinely popular with users — Tim Wu, The Attention Merchants, 1120

Broader Connections

• Apple’s platform control over mobile web advertising was genuinely popular with users #exemplifies (0.75) — Tim Wu, The Attention Merchants, 1120