Some influencers’ COVID-era failures exposed the cost of under-corporatized selfhood

Evidence

One of the most obvious instances of exposure to risk when one had not sufficiently diversified or corporatized selfhood emerged in the immediate wake of March 11, 2020. This was the date the World Health Organization officially declared COVID-19 a pandemic, the date when, in the United States especially, the coronavirus truly came to impact the thoughts and behaviors of many Americans, and, of course, this would include many influencers with global followings based in the United States. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 357