Social movements succeed by offering adherents a new self-understanding

Evidence

Social movements create collective identity by offering their adherents a different view of themselves and their world; different, that is, from the worldview and self-concepts offered by the established social order. — Michael Omi, Howard Winant, Racial Formation in the United States, 162

Categorization

• BMF: The idea of movements creating new subjects by reinterpreting existing cultural themes echoes how The Namesake depicts Gogol’s identity formation through reinterpreting the shared cultural material of his family’s Bengali heritage.
• ADDENDUM: Relevant to ‘On Sacrifice’ theme of how ritual practice reinterprets grief and love into stabilizing collective meaning.
• XREF: connects to: Social movement frames are leadership-produced worldviews that give activists ideological context. — Donatella della Porta et al., Mobilizing Against the Odds: Solidarity…, 33