Social media microtargeting drove Brazil’s 2018 far-right electoral outcome
Evidence
Soon after the parliamentary coup of April 2016, when the elected president Dilma Youssef was illegally impeached, many false profiles were created in social media which revealed to be part of an enormous microtargeting wave, with internet search engines. This new media regime has been increasingly influencing people, which eventually provoked a massive political disaster in Brazil, with the 2018 election of an extremely right-wing president (Jair Bolsonaro) with a very conservative parliament. — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed, 1336
Categorization
- XREF: connects to: A school uniform bidding dispute in São Paulo fed the national mensalão corruption scandal — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 1334; Democratic spaces erode into nonexistence precisely when people idolize authoritarianism — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 1343; Bolsonaro campaigned by threatening physical elimination of political opponents and book burning — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 1337 (+7 more)
Broader Connections
- Online trading memes from Reddit and 4chan shaped offline neopopulist politics
#expands(0.80) — Aris Komporozos-Athanasiou, Speculative Communities, 391 - Electoral diagonalism has become a global right-wing political strategy
#expands(0.78) — Naomi Klein, Doppelganger, 403 - Brazil’s 2013 mass protests preceded far-right authoritarian rule
#qualifies(0.75) — Vincent Bevins, If We Burn, 41 - Digital speculation platforms amplify populist mobilization beyond traditional social movements
#expands(0.72) — Aris Komporozos-Athanasiou, Speculative Communities, 698 - Brazilian far-right supporters adopted Ukraine’s far-right symbols as their own.
#corroborates(0.72) — Vincent Bevins, If We Burn, 730